Digital Performance Specialist

We are looking for a candidate who understands what drives strong campaign results – someone who knows how to structure and optimize campaigns, interpret performance data and turn insights into concrete actions.

This is a hands-on role with significant ownership. You will work on large-scale campaigns and demanding clients, manage multiple campaigns and objectives simultaneously and be directly involved in planning, execution, optimization, reporting and client communication.

What You’ll Do

Campaign Management & Optimization

• Plan, set up, manage and continuously optimize performance campaigns across Google Ads, Meta Ads, TikTok, Snapchat and other relevant channels
• Manage multiple campaigns and significant media budgets, ensuring efficient allocation in line with defined business goals and KPIs
• Build and optimize campaign structures, including audiences, keywords, extensions, placements, bidding strategies and other relevant campaign elements
• Work across different campaign objectives – from awareness and traffic to lead generation, conversions and online sales
• Monitor campaign performance on a daily basis and proactively identify opportunities, inconsistencies and areas for improvement
• Plan and execute A/B tests across creatives, audiences, landing pages and other campaign elements
• Support media planning, budget estimates and performance projections

Performance Analysis & Reporting

• Analyze campaign results and translate data into clear insights and actionable optimization recommendations
• Monitor key performance metrics and identify what is driving or limiting campaign results
• Prepare detailed and accurate performance reports for clients and internal teams
• Monitor data accuracy and proactively flag performance or measurement inconsistencies
• Collaborate with senior performance and other relevant teams when resolving campaign performance and measurement challenges
• Connect campaign metrics with broader client objectives and business outcomes

Client, Team & Commercial Coordination

• Communicate directly with clients regarding campaign performance, ongoing activities and optimization recommendations
• Take ownership of campaign-related requests and ensure timely execution in a dynamic, deadline-driven environment
• Collaborate closely with Account, Creative and Social Media teams on integrated digital campaigns
• Use campaign data to provide recommendations regarding creatives, audiences, formats and landing pages
• Participate in the preparation of client presentations, media plans and performance recommendations
• Monitor campaign budgets and spending and participate in the invoicing process , ensuring accurate and timely billing of campaign-related activities

Continuous Improvement

• Stay up to date with platform changes, new advertising formats, tools and performance marketing trends
• Identify opportunities to test new approaches, channels and optimization techniques
• Think beyond campaign execution and proactively suggest ways to improve performance, processes and results

What We’re Looking For

• 4+ years of hands-on experience in performance marketing, paid media or digital advertising
• Strong practical experience in setting up, managing and optimizing complex digital campaigns
• Advanced hands-on knowledge of Google Ads and Meta Ads
• Experience with paid search, paid social and display advertising
• Experience managing significant media budgets and multiple campaigns simultaneously
• Experience working with different campaign objectives, particularly conversions, lead generation and online sales
• Strong understanding of campaign architecture, including targeting, segmentation, keywords, bidding strategies and optimization principles
• Strong understanding of key performance metrics such as ROAS, CPA, CAC, CPC, CTR, conversion rate and revenue
• Experience preparing detailed performance reports, analyses and optimization recommendations
• Ability to communicate confidently with clients and translate performance data into clear conclusions and next steps
• Strong attention to detail and ability to proactively identify and flag inconsistencies
• Problem-solving mindset, ownership and ability to react quickly when priorities change
• Ability to work effectively in a dynamic environment with multiple clients, campaigns and deadlines

Nice to Have

• Experience with Google Analytics 4 (GA4)
• Google Tag Manager and conversion tracking experience
• Experience with A/B testing and landing page optimization
• E-commerce performance marketing experience
• Experience working with large or complex client accounts
• Agency or similarly fast-paced digital environment experience

What We Offer

• Opportunity to work on large-scale digital campaigns and important client accounts
• Significant media budgets, diverse campaign objectives and complex performance challenges
• Exposure to advanced digital advertising and performance marketing practices
• Collaboration with experienced colleagues across Performance, Account, Creative, Social Media, Data and Technology teams
• Opportunity to deepen your expertise across platforms, analytics and performance strategy
• Professional development, mentoring, training and knowledge sharing
• Hybrid working environment
• Health benefits

Izvor: https://www.linkedin.com/jobs/view/4466847277/

Nivo: senior