Lead UX/UI Designer (Serbia)

The Role

We’re looking for a confident, hands-on UX/UI Designer who takes full ownership of Qure’s digital experience across web and mobile. This role suits someone who thrives in a fast-moving environment, cares deeply about usability and aesthetics, and understands how great design directly impacts conversion, engagement, and brand perception.

You’ll shape and evolve the user experience of both the Qure website and mobile app, from high-converting landing pages to scalable design systems. This isn’t a purely conceptual role; it’s for a designer who enjoys execution, iteration, and close collaboration with product, marketing, and development teams.

What You’ll Do

Website & eCommerce ownership

Own the UX/UI of the Qure website end to end, including sales pages, landing pages, and key conversion flows. Design visually compelling, user-friendly, conversion-optimized layouts aligned with Qure’s brand and business goals, and continuously improve performance, engagement, and conversion through thoughtful design decisions.

App design & digital ecosystem

Own the Qure mobile app design, ensuring a seamless, intuitive, on-brand experience. Design and refine UI components to create consistency across web and mobile.

Design systems & processes

Develop, maintain, and evolve a cohesive design system, including UI components, visual assets, and interaction patterns. Improve design workflows to increase efficiency, scalability, and consistency across digital touchpoints.

Data-informed UX optimisation

Conduct user research and usability testing to identify friction points and opportunities. Analyse user behaviour using tools such as Google Analytics, Hotjar, and heatmaps to inform design decisions.

Brand consistency & visual excellence

Ensure Qure’s brand identity is consistently maintained and elevated across all digital platforms. Own visual standards, including typography, colour systems, layouts, and overall digital aesthetics.

Cross-functional collaboration

Work closely with marketing, product, and development teams to align design solutions with business and technical requirements, ensuring seamless integration between design intent and functional execution.

What We’re Looking For

• Proven experience in UX/UI design, ideally within eCommerce or DTC brands
• Strong understanding of conversion-focused design and user-centred principles
• Experience designing and maintaining scalable design systems
• Ability to balance creativity with structure, usability, and performance
• Data-aware mindset, using analytics and user research to guide decisions
• Highly organised, detail-oriented, and comfortable managing multiple initiatives
• Proactive self-starter who takes ownership without needing constant direction
• Strong communicator who collaborates effectively across teams
• Comfortable operating in a fast-paced, high-growth environment with high autonomy

How to Apply

Please apply via LinkedIn.

Izvor: https://www.linkedin.com/jobs/view/4477063691/

Nivo: senior