Tracking & Analytics Specialist For Forbes Featured Advertising Agency (Remote)

Are you passionate about marketing tracking, attribution, analytics, and solving complex technical problems?

Do you understand how data moves between websites, advertising platforms, analytics tools, and server-side tracking systems?

Can you troubleshoot broken conversion tracking, diagnose attribution discrepancies, and build reliable tracking setups across Meta, Google, TikTok, Shopify, WooCommerce, and other platforms?

If you enjoy working at the intersection of performance marketing, analytics, and technology, this opportunity is for you.

About Orange Trail

Orange Trail is a Forbes-featured performance marketing agency working with more than 500 clients worldwide. We help brands scale across platforms like Meta, Google, TikTok, Snapchat, and Bing, while also providing access to premium high-tier agency ad accounts that help advertisers overcome restrictions, improve delivery, and scale faster.

We work with e-commerce brands, lead generation businesses, info-product companies, SaaS companies, and fast-scaling startups across multiple international markets.

As our performance marketing division continues to grow, we are looking for a Tracking & Analytics Specialist

who can take ownership of our clients' tracking infrastructure and ensure that our media buying teams are working with accurate and reliable data.

The Role

We are looking for a Tracking & Analytics Specialist to manage, implement, troubleshoot, and improve conversion tracking across our client portfolio.

You will work closely with media buyers, developers, clients, and the performance marketing team to make sure conversions are properly tracked across advertising platforms and analytics systems.

Your responsibility will be to understand the complete customer journey - from the initial ad click to the final purchase or lead - and make sure the correct data is being captured, attributed, and sent back to advertising platforms.

This is not simply a Google Analytics reporting role.

We are looking for someone who understands pixels, APIs, server-side tracking, event matching, attribution, tag management, webhooks, and advertising platform tracking architecture.

What You Will Do

• Set up and manage tracking infrastructure for new clients during onboarding
• Implement and troubleshoot Meta Pixel and Meta Conversions API
• Configure Google Ads conversion tracking and enhanced conversions
• Set up and manage GA4 tracking
• Configure Google Tag Manager containers, tags, triggers, and variables
• Implement TikTok Pixel and Events API tracking
• Work with server-side tracking solutions such as Stape and server-side Google Tag Manager
• Configure tracking for Shopify, WooCommerce, WordPress, and custom websites
• Implement and troubleshoot purchase, lead, add-to-cart, checkout, page-view, and custom conversion events
• Configure browser-side and server-side event deduplication
• Improve event match quality and conversion data accuracy
• Troubleshoot discrepancies between Meta, Google Ads, GA4, Shopify, CRMs, and backend revenue
• Test tracking implementations using platform debugging tools
• Work with developers when custom implementation is required
• Configure webhooks, APIs, and integrations when necessary
• Diagnose broken tracking after website, checkout, theme, domain, or platform changes
• Support media buyers with attribution and tracking-related questions
• Document tracking setups and maintain clear records for each client
• Monitor tracking health and proactively identify issues before they impact campaign optimization

What We Are Looking For

• Strong experience with digital marketing tracking and analytics
• Advanced knowledge of Google Tag Manager
• Strong knowledge of GA4
• Experience with Meta Pixel and Conversions API
• Experience with Google Ads conversion tracking
• Understanding of browser-side and server-side tracking
• Understanding of attribution and conversion measurement
• Experience troubleshooting complex tracking problems
• Basic understanding of JavaScript, HTML, cookies, APIs, and web technologies
• Strong analytical and problem-solving skills
• Excellent attention to detail
• Ability to independently investigate technical problems and find solutions
• Excellent English communication skills, both written and verbal
• Ability to clearly explain technical issues to non-technical team members and clients
• Ability to manage multiple client setups simultaneously

Big Plus If You Have

• Experience with Stape
• Experience with server-side Google Tag Manager
• Experience implementing Meta Conversions API through GTM or custom integrations
• Experience with Shopify tracking
• Experience with WooCommerce and WordPress
• Experience with TikTok Events API
• Experience working with CRM tracking and offline conversions
• Experience with webhooks and custom API integrations
• Experience with first-party tracking solutions
• Experience with attribution platforms
• Experience working inside a performance marketing agency
• Experience troubleshooting tracking for high-volume e-commerce brands
• Understanding of ad platform optimization and how conversion signals affect campaign performance

Tools and Platforms You Will Use

• Google Tag Manager
• Google Analytics 4
• Google Ads
• Meta Events Manager
• Meta Conversions API
• TikTok Events Manager
• Stape
• Server-side Google Tag Manager
• Shopify
• WooCommerce
• WordPress
• Slack
• Google Workspace
• Looker Studio
• Various APIs, webhooks, CRMs, and attribution tools

What We Offer

• Opportunity to work with a large portfolio of international brands
• Exposure to complex tracking setups across multiple advertising platforms
• Direct collaboration with experienced performance marketers managing significant advertising budgets
• Fully remote position
• Competitive compensation based on experience
• Flexible working environment with ownership over your work
• Opportunity to build and improve the tracking infrastructure of a rapidly growing performance marketing agency
• Continuous exposure to new tools, technologies, platforms, and tracking methodologies
• Long-term growth opportunities inside Orange Trail

If you enjoy figuring out why conversions are missing, why Meta and Shopify disagree, why a purchase event suddenly stopped firing, or how to build a more reliable server-side tracking setup, we would love to hear from you.

Please include your favourite book in your application so we know you read this carefully.

When applying, please also briefly describe:

• Your experience with GTM, GA4, Meta CAPI, and server-side tracking
• The most complex tracking implementation you have worked on
• An example of a tracking problem you diagnosed and how you solved it
• Which platforms and e-commerce systems you have the most experience with

Rad na daljinu: Da

Izvor: https://www.linkedin.com/jobs/view/4458417453/

Nivo: senior