Founding GTM Generalist

Location:

Novi Sad

Position:

Full-time, hybrid

ABOUT THE CLIENT

We're building the intelligence layer for insurance claims. Our AI platform helps insurers, TPAs, and adjusters evaluate claims, identify risk earlier, and reach fair resolutions faster. 

ABOUT THE ROLE

We're hiring our first employee: a high-agency generalist who will build our outbound engine and work directly with the founders across sales, customer success, operations, product, and whatever else the company needs.

This is not a traditional SDR role. You will not inherit a finished playbook — you will help create it.

Initial focus:

Approximately 60–70% of the role will focus on outbound and pipeline generation. The rest will go wherever it creates the most leverage for the company.

KEY ROLE QUALITIES

• Taking responsibility for the outcome, not just assigned tasks.

• Finding a way forward when something is unclear or blocked.

• Moving

  quickly, shortening feedback loops, and avoiding unnecessary process.

• Delivering results without a large budget, team, or established playbook.

• Understanding what customers care about and connecting their problems to business value.

• Clear writing, careful listening, and adapting the message to the audience.

• AI implementation and automation to increase the quality and volume of work without creating noise.

• Turning repeated work into documented, measurable, and scalable processes.

• Scanning results objectively, admitting when something is not working, and changing course quickly.

KEY ROLE RESPONSIBILITIES

• Research target accounts and identify leaders and executives.
• Build prospect lists and run thoughtful outbound campaigns across email, LinkedIn, and other channels.
• Write personalized outreach demonstrating a real understanding of each prospect.
• Test customer segments, buyer personas, messages, and offers.
• Book qualified meetings and help move opportunities through the sales process.
• Prepare account research and materials for founder-led sales calls.
• Maintain the CRM and turn learnings into a repeatable outbound playbook.
• Join discovery calls, product demonstrations, and customer follow-ups.
• Support pilots, onboarding, and early customer relationships.
• Turn customer conversations into clear product feedback.
• Create sales materials, presentations, case studies, and lightweight content.
• Improve internal processes and own important work that does not yet have an owner.

CANDIDATE PROFILE

Experience in B2B SaaS, enterprise sales, insurance, claims, or AI is helpful but not required. Initiative, fast learning, strong communication, and exceptional follow-through matter more than a conventional background.

Izvor: https://www.linkedin.com/jobs/view/4463968883/

Nivo: mid level