Search Engine Optimization Specialist

WMG Product & Services (part of Wireless Media Group) is a strategic partner for digital growth and transformation. Through technology, performance, and innovation, we help organizations build and scale digital ecosystems-from platforms, data, and monetization to marketing, growth, and AdTech solutions. With specialized teams across digital products, marketing technologies, E-commerce, and business systems, we turn ambitious ideas into measurable business results.

We're looking for an SEO Specialist who understands both the technical and content side of search, enjoys working with data, and is curious about how AI is changing the way people discover and consume information.

What you'll do

• Develop and execute SEO strategies across content, technical SEO, and search visibility
• Analyze organic search performance, identify growth opportunities, and turn data into clear, actionable recommendations
• Perform technical SEO audits and identify issues related to crawling, indexing, site architecture, internal linking, structured data, core web vitals, and overall website performance
• Identify content opportunities through keyword research, search intent, topic and content gap analysis, competitor research, and search trends
• Provide SEO recommendations for new and existing content and work closely with content/editorial teams to improve organic visibility and performance
• Monitor Google updates, SERP changes, new search features, and broader shifts in user search behavior
• Explore and test emerging approaches to GEO/AEO and AI search, including visibility in AI Overviews and AI-powered search experiences, brand/source citations, and content discoverability across AI platforms
• Analyze how brands and content appear across traditional and AI-powered search environments and identify opportunities to improve visibility and authority
• Define and monitor SEO KPIs and build regular analyses and reports that connect SEO activities with measurable results
• Use SEO and analytics tools to identify trends, anomalies, opportunities, and areas for optimization
• Collaborate with developers, content teams, analytics, performance marketing, and clients to implement SEO initiatives
• Stay up to date with changes in SEO, AI search, search algorithms, and emerging tools and technologies, and proactively bring relevant learnings and ideas into projects

What we're looking for

• 3+ years of experience in SEO or a similar role
• Strong understanding of SEO principles across technical SEO, content optimization, and organic search performance
• Hands-on experience with Google Search Console, GA4, Screaming Frog, Ahrefs and/or Semrush, PageSpeed Insights and similar SEO tools
• Experience with keyword research, search intent, competitor analysis, content gap analysis, and on-page optimization
• Good understanding of crawling, indexing, canonicalization, redirects, internal linking, structured data, sitemaps, core web vitals, and website architecture
• Ability to analyze SEO and performance data and translate findings into clear recommendations and priorities
• Understanding of how search engines evaluate content quality, relevance, authority, and user experience
• Awareness of AI search, AI Overviews, GEO/AEO and the changing search landscape, with curiosity and willingness to test new approaches and tools
• Basic understanding of HTML, CSS, JavaScript, and how modern websites work.
• Strong communication skills and confidence working with different teams and stakeholders
• A proactive and curious mindset, with a strong willingness to learn, test, and adapt as search evolves
• Experience with large-scale websites, publishers, e-commerce, or enterprise clients is considered an advantage.
• Familiarity with tools and methodologies for monitoring AI visibility, citations, share of voice, or brand presence across AI platforms is a plus.

What we offer

• The opportunity to work on challenging SEO and digital growth projects for leading regional brands
• Exposure to different types of digital businesses, including high-traffic media, telco, E-commerce, and other complex digital ecosystems
• The opportunity to work across the full SEO spectrum - from content and technical SEO to the emerging world of AI search and GEO/AEO
• A collaborative Growth team where SEO, analytics, data, and business insights come together
• Professional development, mentoring and training opportunities
• Hybrid work model and flexible working arrangements
• Health benefits package

Izvor: https://www.linkedin.com/jobs/view/4470288896/

Nivo: senior